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Keywords: Self-transcendence value
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 272–286.
Published: 14 April 2025
... in reducing the gap in green purchasing through customers’ extra-role behaviour. Self-enhancement value Self-transcendence value Green consumption value Green attitude Green brand equity Green customer citizenship behaviour Emerging economy © Emerald Publishing Limited 2025 Emerald...
