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Keywords: Self-verification process
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (5): 533–542.
Published: 09 November 2018
... 04 11 2017 08 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Purchase intention Global identity Self-verification process The global luxury market has rapidly grown over the past two decades as result of a burgeoning...
