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Keywords: Sensors
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Journal Articles
The role of implicit learning in logo substitution
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 610–619.
Published: 12 August 2019
..., to memorize or to analyze (Heath, 2007). Marketing Branding Logos Logo substitution Information-processing The elaboration likelihood model Sensors Many psychologists are of the opinion that human beings can only learn by using conscious effort[ 1 ]. For instance, Hogg and Vaughan (2008...
