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Keywords: Sensory cues
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Journal Articles
Is more really better for in-store experience? A psychophysiological experiment on sensory modalities
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 218–229.
Published: 08 February 2022
... implications This study contributes to retail and marketing practices by providing evidence to assist the retail design of in-store sensory cues and customer experiences. Originality/value This research uses both self-reported measures and biometric measures to test the sole effect of sensory modalities...
