Keywords: Service delivery systems
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Journal Articles
Journal of Consumer Marketing (1990) 7 (2): 39–47.
Published: 01 February 1990
... delivery systems Note: This paper was subsequently published in Journal of Services Marketing, Volume 4 Number 3, 1990. CONSUMER EVALUATIONS OF RESPONSES TO COMPLAINTS: WHAT'S FAIR AND WHY Cathy Goodwin Ivan Ross Marketers are often advised to let angry customers "blow off steam," express...

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