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Keywords: Servicescape
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Journal Articles
“Hobson’s choice” servicescape: consumer anxiety and enjoyment
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (7): 577–590.
Published: 13 November 2017
...Milos Bujisic; Vanja Bogicevic; Wan Yang; Cihan Cobanoglu; Anil Bilgihan Purpose A Hobson’s choice is a free choice in which only one option is offered. The aim of this study is to examine dimensions of “Hobson’s choice” servicescape and their effect on affective responses and to understand how...
