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Keywords: Shared values
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Journal Articles
Journal of Consumer Marketing (2018) 35 (5): 543–554.
Published: 15 November 2018
... performance (CSP) and shared values within a trust-based customer–brand relationship and their impact on behavioral loyalty in the forms of retention, referral and ease of voice are empirically tested. Design/methodology/approach Respondents were recruited to participate in a study on ice cream shop...

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