...Abigail Ehidiamen; Fiona Cheetham; Alexandros Nikitas Purpose Although the literature on dynamic ride sharing has grown significantly, there remains a notable gap in understanding informal ride sharing, particularly within the context of developing countries. Informal ride sharing remains...

...Janine Williams; Jayne Krisjanous Purpose The rapidly increasing practice of “sharing” and “liking” religious and spiritually inspiring content on social media platforms suggests it is engaging for consumers, but it is unclear why. This study aims to investigate consumer interpretations...

... guide marketers in the sharing economy in elevating their strategic tactics and effective approaches to reach this important consumer group. Originality/value Given the paucity of research on consumer groups in this context, the current research breaks new ground by investigating value perceptions...