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Keywords: Sharing motives
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Journal Articles
What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (3): 306–316.
Published: 08 April 2022
... 06 2021 16 10 2021 25 02 2022 09 03 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Perceptions Brands Behaviors Strategy Attitudes Social media SNS Fake news Sharing motives Consumers’ perceptions...
Journal Articles
Why do people shop together around the same screen?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (7): 741–750.
Published: 13 September 2021
... cause inefficiency, social tension and struggle for control over the device. Research limitations/implications Screen-sharing motives reflect different logics for sharing: distribution (use with), communication (discuss with) and collaboration (control with). Defining further antecedents...
