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Keywords: Sharing motives
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (3): 306–316.
Published: 08 April 2022
... a marketing-centered, dynamic view on consumers’ fake news experience and connecting consumers’ perceptions, attitudes and behaviors in the context of fake news. Perceptions Brands Behaviors Strategy Attitudes Social media SNS Fake news Sharing motives Consumers’ perceptions 31 05 2020...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (7): 741–750.
Published: 13 September 2021
... cause inefficiency, social tension and struggle for control over the device. Research limitations/implications Screen-sharing motives reflect different logics for sharing: distribution (use with), communication (discuss with) and collaboration (control with). Defining further antecedents...
