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Keywords: Shelf-based scarcity
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Journal Articles
Seeing is buying: should offline retailers use shelf-based scarcity to sell products?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (3): 359–379.
Published: 13 February 2023
...Madhumitha Ezhil Kumar; Shivendra Kumar Pandey; Dheeraj P. Sharma; Himanshu Rathore Purpose This study aims to examine the moderating role of two product-related variables – product type and product involvement on the relationship between shelf-based scarcity (SBS) and purchase intention...
