Skip to Main Content
Keywords: Shelf-based scarcity
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2023) 40 (3): 359–379.
Published: 13 February 2023
...Madhumitha Ezhil Kumar; Shivendra Kumar Pandey; Dheeraj P. Sharma; Himanshu Rathore Purpose This study aims to examine the moderating role of two product-related variables – product type and product involvement on the relationship between shelf-based scarcity (SBS) and purchase intention...

or Create an Account

Close Modal
Close Modal