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Keywords: Shopping cart abandonment
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Journal Articles
Online shopping cart abandonment: a consumer mindset perspective
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (5): 487–499.
Published: 31 March 2020
..., the phenomenon of online shopping cart abandonment has garnered even less attention. The purpose of this study is to examine the role of consumers’ mindsets in online shopping cart abandonment. Design/methodology/approach Three experimental studies were conducted to examine the effect of consumer mindsets...
