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Keywords: Shopping companion
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Journal Articles
Stephanie Gillison, Alexa Martinez Givan, Sharon E Beatty, Kyoungmi (Kate) Kim, Kristy Reynolds, Julie Baker
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (4): 234–244.
Published: 08 June 2015
... and their mothers are an important shopping companion pair that has received minimal study. Design/methodology/approach – This research investigates the mother–adolescent daughter shopping trip using in-depth interviews with 28 mothers, adolescent daughters and retail employees in the USA. Findings...
