... base, and to generate new, profitable sales. The other common characteristics/secrets range from offering amazingly deep and broad merchandise assortments, to delivering entertainment while shopping, to constant innovation. All of their actions give customers compelling reasons to keep coming back...

..., and amount of investment differ by available resources of each retailer and the ability to effectively manipulate shopping access. Our findings suggest that retailers can choose to implement low‐cost, high impact accommodations which involve simple readjustments of their existing policies. A critical look...