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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (5): 380–390.
Published: 11 August 2014
...Varsha Jain; Mika Takayanagi; Edward Carl Malthouse Purpose – The purpose of this study if to investigate the effects of show windows on shopping behaviour among female consumers to provide insights that a manager can use to encourage purchase behaviour. Design/methodology/approach...
