... of the consumer segments and product prices on consumers’ showrooming and webrooming behaviours. Design/methodology/approach Leveraging survey data from a sample of 512 omnichannel consumers in Australia, this study uses cluster analysis to identify distinct consumer segments. This study uses multigroup...

...Marta Frasquet; Marco Ieva Purpose This paper aims at understanding the role of customer inspiration in driving loyal (versus competitive) showrooming behaviour and positive word of mouth towards a retailer. Design/methodology/approach This paper designed a model of customer inspiration...

...Sourabh Arora; Sangeeta Sahney Purpose The purpose of this study is to propose an integrated framework utilizing the theory of planned behaviour (TPB) and technology acceptance model (TAM) to augment the understanding on consumers’ showrooming behaviour. Design/methodology/approach Selective...