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Keywords: Situation analysis
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Journal Articles
Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (1): 51–61.
Published: 01 January 2004
... Emerald Group Publishing Limited 2004 Shopping centres Consumer behaviour Situation analysis China United States of America Rapid growth in trade and great potential for investment opportunities have made China a most attractive market to businesses around the world, especially...
