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Keywords: Skin health
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (2): 159–173.
Published: 13 January 2025
... using partial least squares structural equation modeling. Findings The results reveal that men’s skin health concerns significantly impact their purchase intention for skincare products. Self-image concerns and perceptions regarding skincare also emerge as influential determinants in shaping men’s...
