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Keywords: Skincare
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (2): 159–173.
Published: 13 January 2025
...Paulo Duarte; Susana Silva; Maria Joana Carvalho Purpose This paper aims to investigate the factors influencing men’s purchase intentions for skincare products, particularly focusing on the evolving attitudes toward masculinity, grooming and self-care. The study seeks to identify dimensions...
