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Keywords: Small businesses
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (4): 312–313.
Published: 28 June 2011
... research Qualitative research Small businesses Kaden, Linda, and Levinson open their sequel to their first work Guerrilla Marketing Research, originally published by Kaden in 2007, by getting to the heart of the matter regarding consumer markets. Operations that ignore changing consumer...
