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Keywords: Smart devices
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (6): 597–609.
Published: 09 August 2024
... in the process. More specifically, this study aims to investigate how perceptions of smart device personalization and privacy concerns are shaped by consumers’ experiences and the role of trust in the deliberation process. Design/methodology/approach In-depth interviews were conducted across diverse...
