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Keywords: Smartphone usage
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (5): 432–444.
Published: 31 May 2022
... that the use of mobile devices in a shopping-related manner leads customers to make fewer unplanned purchases compared to those who do not use mobile devices, as they are better equipped to stay on track while shopping. Impulse-buying Mobile device Shopper marketing Smartphone usage Consumer behaviour...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (2): 193–208.
Published: 06 October 2021
...Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis; Zahid Hussain Purpose This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action. Design...
