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Keywords: Smoking
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Journal Articles
Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (6): 536–557.
Published: 01 December 1999
... to interpersonal influence than non‐smokers, but there are no differences in susceptibility to interpersonal influence between beer drinkers and non‐beer drinkers. Values and susceptibility to interpersonal influence can play a useful role as descriptors, and possibly as predictors, of drinking and smoking...
