...Paul Henry It is well established that consumers employ purchase criteria that can be characterized as either more functionally oriented or more expressively oriented, depending on the category and situation. However, the literature review revealed a lack of clarity as to how (and if) social class...

...Terrell G. Williams This article investigates social class, income and gender effects on the importance of utilitarian and subjective evaluative decision criteria over a variety of products considered more and less socially significant. Variations in attitude, motivation and value orientations...

.... In the second, we survey the same children to gather data on their consumption patterns. Neighborhood of origin appears to play a large role in the children’s responses. © MCB UP Limited 2001 Consumer behaviour Children Social class Consumer marketing It is estimated that in the USA...

...Terri Feldman Barr Thomas J.   Stanley , PhD . Marketing to the Affluent . New York, NY : McGraw‐Hill   1988 . 322pp. , ISBN: ISBN 0070610479   $17.95 (pb) Marketing strategy Wealth Social class Sales methods Consumer marketing If you have ever spent...

...Terri Feldman Barr Thomas J.   Stanley , PhD . Selling to the Affluent . New York, NY : McGraw‐Hill   1991 . 477pp. , ISBN: ISBN 0070610495   $24.95 Marketing strategy Wealth Social class Sales methods Consumer marketing If you have ever spent any time...

...Terri Feldman Barr Marketing strategy Wealth Social class Sales methods Consumer marketing If you have ever spent any time in sales, you know that identifying the best prospects is the real key to being successful. In his series of three books, Dr Stanley Thomas introduces us to his...

... social class are underpinned by the same idea, i.e. that individuals resemble their neighbors, sharing many demographic and social‐status characteristics. Uses data from 675,615 households in 34 leisure and recreation categories to replicate, update, and extend findings in the social class literature...