Keywords: Social commerce
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Journal Articles
Journal of Consumer Marketing (2023) 40 (7): 1002–1016.
Published: 20 November 2023
... knowledgeable on the same topics (Hansen, 1999). Applied to the context of social commerce, strong ties should represent the close relationships between a consumer and individuals whom they regularly interact with, consider to be close and share mutual trust and emotional support. This may include...

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