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Keywords: Social disconnection
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–19.
Published: 18 September 2026
... further introduces the compensatory-defensive trust in AI framework that clarifies when social disconnection heightens versus diminishes trust in AI . Originality/value This study presents a novel synthesis of literature on socially (dis)connected consumer trust in AI, proposing a new conceptual...
Includes: Supplementary data
