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Keywords: Social emotions
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (6): 397–407.
Published: 12 September 2016
... is the corresponding author and can be contacted at: maximilian.stieler@uni-bayreuth.de 20 03 2016 26 05 2016 12 06 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Feelings of social connectedness Similarity cues Social...
