...Akanksha Batra; Moutusy Maity; Israr Qureshi Purpose This study aims to rigorously investigate the underlying mechanisms driving the alignment of consumption preferences of network members, distinguishing between social influence and social selection across two product categories – a high self...

.... Findings Results show that the average duration of the BIS could extend over 162 months. Findings also suggest that involvement, anticipated regret linked to a no-purchase decision and social influence have a positive effect on BIS, whereas anticipated regret linked to purchase influences BIS negatively...

... purchase/re-purchase and e-payments than women do. Social influences positively affect the online purchase intentions of men and women, but they have a more substantial effect on women. Privacy concerns negatively affect the online trust of men and women, but they also manifest a more significant influence...

...Lingli Wang; Qiang Yan; Wenjing Chen Purpose The purpose of this study is to examine the strategies used by consumers to control themselves in the Singles’ Day promotion. It also examines how promotion and social influence affect consumers’ purchase behavior and post-purchase evaluation. Design...

... to change something). If a triad is not balanced, person P has three options: the relationship to person O may be altered; the relationship to object X may be altered; or person P may try to alter the relationship of person O to object X. Social influence Balance theory Brand symbolism...

... --> Marketing Consumer Attitudes Consumer behavior Psychology Motivation Social influence Psychological Foundations of Marketing provides a very detailed look at the field of consumer behavior, specifically how topics explored in psychology – motivation, attitudes and social influence...