... Communication element within culture is identified as an influential factor in shaping the participants’ attitudes and financial consumption behaviour offering an important insight that social marketers should be aware of and be prepared to address when developing their financial educational programs or any...

...Kathy Knox; Timo Dietrich; Sharyn Rundle-Thiele; Jason P. Connor Purpose Social marketing has been applied to alcohol education, changing adolescents’ knowledge, attitudes and intentions toward binge drinking for the better. However, there remains limited research in the social marketing...

... elements that influence these behaviors were identified via a socioecological framework (SEF), and the interrelationships among these elements were described using an SD model. Then, several scenarios corresponding to social marketing actions oriented toward modifying the influence of specific elements...

... these relationships. Practical implications – By understanding the antecedents of helping behaviors, non-profit and charity organizations, social marketers and other advocates of pro-social behaviors can enhance the effectiveness of their appeals. Our findings provide insights for both messaging and targeting...

...). There are, of course, caveats to the social marketing concept, most importantly the concept of “control” as it relates to a company's message, and this can be a difficult pill to swallow for the traditionalist. Chapter 4, “How to Let Customers Say What They Really Think (and Keep Your Job)”, reminds us that, again...

..., with greater effects in women, younger respondents, and parents of younger children. Practical implications Reality television can be used as an effective social marketing, mass media “place” strategy to convey positive parenting techniques and to promote positive behavior change. Originality/value...

... --> Social marketing Democracy Political marketing This book has an engaging premise – not only is the field of marketing a good representation of democracy, but it also can be a positive force on behalf of democracy. The authors, John A. Quelch and Katherine Jocz, provide a philosophically...

...David Holdford Purpose The objectives of this paper are to describe the “affordable drugs movement” and present a social marketing framework to place major developments within a meaningful theoretical context. Design/methodology/approach Specific examples are used to illustrate the framework...