Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Social media engagement
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Promoting sustainable foods on Instagram: impact of message source and appeals
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–24.
Published: 20 March 2026
... commercial sources) on social media engagement ( SME ), measured as passive (likes) and active (comments) responses. Design/methodology/approach A random sample of 203 Instagram posts (45% from influencers and 55% from commercial accounts) promoting plant-based milk was collected via the hashtags...
Journal Articles
Linking fear of missing out and psychological well-being: a multi-country study
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (4): 391–405.
Published: 07 May 2024
...Shalini Srivastava; Bikramjit Rishi; Rakesh Belwal Purpose This study aims to understand the association between the fear of missing out (FOMO) and its impact on psychological well-being (PWB). The mediating effect of anxiety and moderating effects of social media engagement (SME) and resilience...
Journal Articles
Social media brand engagement: dimensions, drivers and consequences
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (2): 191–204.
Published: 15 January 2020
... of SM brand engagement can help managers to enhance their SM strategies to build brand equity. Originality/value This is the first study to provide a comprehensive examination of the dimensions, drivers and consequences of SM brand engagement. Social media Social media engagement Brand...
