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Keywords: Social media exposure
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 758–774.
Published: 11 May 2023
... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Generation Z Sustainability advocacy Social media exposure Sustainable lifestyle Sustainable consumption Brand advocacy Technological evolution has always been...
