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Keywords: Social media sharing disposition
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (5): 491–509.
Published: 19 June 2024
... aims to explore the concept of social media sharing disposition (SMSD), proposes a measure of the construct, and, in five studies, assesses its reliability and validity and its relationship to other online and offline consumer behaviors. Design/methodology/approach Five studies using surveys were...
