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Keywords: Social media usage
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Journal Articles
Journal of Consumer Marketing (2020) 37 (1): 43–54.
Published: 10 September 2019
...Gary L. Hunter; Steven A. Taylor Purpose This paper aims to investigate whether preferences for certain types of privacy predict the frequency and duration of social media usage as well as the moderating role of gender on these relationships. Design/methodology/approach An e-mail-based survey...

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