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Keywords: Social network site
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Journal Articles
Social media disclosure: maximizing versus satisficing effects on default preferences
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (2): 133–145.
Published: 07 January 2025
... of maximizers and satisficers in the presence of privacy setting defaults on social networking sites (SNSs). Design/methodology/approach Data are collected through an online scenario-based experiment with 200 Mechanical Turk participants. The study uses a 2 (Privacy setting default: No Sharing [“Only Me...
