...Wangshuai Wang; Nuoya Chen; Jie Li; Gong Sun Purpose Social networking sites (SNSs) are an indispensable part of people’s daily lives. However, scant literature describes how SNSs affect users’ behaviors, especially consumer behavior in emerging markets. This research aims to fill this literature...

... Licensed re-use rights only Information exchange Social networking sites Social connections Social media health care Trust in social media We contribute to research on health information utilization in marketing and health information research in health-care marketing. First, our research...