... on the application of CRM at the BOP. Findings The key findings show that at the BOP, CRM is a key strategic tool that can be used by firms and can be facilitated by firms' relationships and connections to consumers' social networks. Research limitations/implications Replication of the study might...

...Huiju Park; Hira Cho Purpose This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach An empirical study was conducted using a developed research model that hypothesized...

... marketing, branding, anti‐consumption, co‐creation, and social networking to name a few. Practical implications The last decade saw a great deal of attention given to social marketing and tackling the “dark side” of marketing to selected groups, often identified as vulnerable consumers. In other cases...