...Michela Cesarina Mason; Gioele Zamparo; Salman Saleem; Rana Muhammad Umar Purpose This study aims to investigate the moderating role of social norms and generational differences on the relationship between green self-identity and purchase intention towards a particular product category: recycled...

...Verena Berger Purpose Digital applications and thus new digital intervention possibilities such as gamification have made their way into our everyday lives. This paper aims to examine to what extent social norm information (SNI) in a game element feedback may increase eco-friendly food choices...

...Preeti Narwal; Jogendra Kumar Nayak Purpose This paper aims to investigate consumer behaviour in response to social norms under pay-what-you-want (PWYW) pricing. Specifically, it explores the critical role of social norms such as norm priming and consumer prior trust in the retailer on consumers...

... the effect of ascribed environmental concern instead on individual environmental concern, this research offers an original approach. © Emerald Group Publishing Limited 2014 Environment concern Interpersonal influence Pro-environmental behavior Self-congruity Social norms Social risk...

... from the USA and Israel on their cultural dimensions. Practical implications Strong social norms about gift‐giving “protocol” may override the effect of egalitarianism attitudes on gift‐giving behavior. Thus, marketers can benefit greatly from creating, nurturing, and promoting ritualistic...