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Keywords: Social selection
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–13.
Published: 14 August 2026
...Akanksha Batra; Moutusy Maity; Israr Qureshi Purpose This study aims to rigorously investigate the underlying mechanisms driving the alignment of consumption preferences of network members, distinguishing between social influence and social selection across two product categories – a high self...
Includes: Supplementary data
