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Keywords: Social software
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Journal Articles
Do Millennials read books or blogs? Introducing a media usage typology of the internet generation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 114–124.
Published: 16 March 2012
.... In doing so, they focus especially on the use of social media. Design/methodology/approach Active media use is a key element of social software and Web 2.0 and has the potential to affect the media industry on a fundamental level. Using a large‐scale empirical study with over 800 participants...
