Keywords: Socially responsible partnerships
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Journal Articles

Cause Marketing: Build Your Image and Bottom Line through Socially Responsible Partnerships, Programs, and Events

Rosemary Polegato
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (4): 236–237.
https://doi.org/10.1108/07363760510605371
Published: 01 June 2005
...Rosemary Polegato Cause marketing Socially responsible partnerships Joe   Marconi . Cause Marketing: Build Your Image and Bottom Line through Socially Responsible Partnerships, Programs, and Events . Chicago, IL : Dearborn Trade Publishing (a Kaplan Professional Company...
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