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Keywords: Socioemotional selectivity theory
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 770–781.
Published: 16 March 2026
... legacy. Furthermore, age did not emerge as a significant moderator of the indirect effect of mortality salience on sustainable consumption behavior through mortality legacy. Originality/value The findings connect the terror management theory with the socioemotional selectivity theory. They also...
