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Keywords: Soft drinks
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (5): 397–399.
Published: 01 September 2003
...Joyce M. Wolburg Shelf access fees and cooperative merchandising agreements are tactics that clearly give power to big business, and nowhere is this more evident than in the soft drink wars. The lack of legal protection against these tactics by US regulators can squeeze small brands out...
