... on purchasers of private label branded breakfast cereal in Cape Town, South Africa. The data from 205 respondents were scrutinized through partial least squares path modeling, which empirically tested the eight hypotheses embedded within the conceptual model. Findings – The results suggest that perceived...

... Keywords Older consumers, Consumer behaviour, Perception, Communication management, Market segmentation, South Africa http://www.emeraldinsight.com/10.1108/07363761111115953 This article originally appeared in Volume 28 Number 2, 2011, pp. 114-24, Journal of Consumer...

...Justin Beneke; Nicole Frey; Ruth Chapman; Nontuthuzelo Mashaba; Tatum Howie Purpose This article is the culmination of an exploratory study into the mature market (defined as over the age of 55) in South Africa. The article aims to focus on the mature market's media consumption, perception...

...Deon Olivier Purpose This paper aims to examine the emergence of South Africa as a potential growth market for loyalty marketing strategies. A developing black middle class represents an under‐served market that presents significant opportunities for marketers and entrepreneurs. Design...