... 2010 Consumer behaviour Green marketing Decision making Social values South Korea United States of America An executive summary for managers and executive readers can be found at the end of this article. The automobile category is expected to be high involvement because...

... to price unfairness is due more to nurture than to nature. Although American females tend to be more sensitive than men to price unfairness, there is little or no difference between men and women in Germany and South Korea: both sexes there react negatively to an unfair price, particularly when the seller...

... the relationship between fashion orientation variables and compulsive buying, offering a new perspective on compulsive buying. © Emerald Group Publishing Limited 2005 Fashion Credit cards Buying behaviour South Korea The Korean consumer market has been changing rapidly as its doors open...

... simultaneously. Managerial implications of these results were discussed. © Emerald Group Publishing Limited 2005 Brand identity South Korea Discount stores Prices Perception Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article...

...Hyokjin Kwak; George M. Zinkhan; Elizabeth P. Lester Roushanzamir Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three...

...Jai‐Ok Kim; Sandra Forsythe; Qingliang Gu; Sook Jae Moon This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social affiliation values, self‐directed values were the underlying...