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Keywords: Spatial distance
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Journal Articles
Product packaging and consumers’ emotional response. Does spatial representation influence product evaluation and choice?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (2): 218–227.
Published: 19 March 2018
... 1 and Study 2 are presented, describing the research methodology and depicting results. General discussion, limitations and recommendations for further developments end the work. Emotions Packaging Construal level theory Face reader Spatial distance Packaging is one...
