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Keywords: Spillover
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Journal Articles
Fixing another firm’s mistake: how should recovering firms react?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 65–76.
Published: 01 October 2019
... be contacted at: nbahmani@uwm.edu 07 05 2018 30 03 2019 07 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Service failure Justice Transference Equity theory Spillover Customer recovery One of the main goals...
