Keywords: Spillover
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Journal Articles
Journal of Consumer Marketing (2020) 37 (1): 65–76.
Published: 01 October 2019
... 2019 07 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Service failure Justice Transference Equity theory Spillover Customer recovery A recent real-world example of a service spillover occurred in April 2017 when United...

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