... a one‐off donation. The purpose of this phenomenological study is to discover the essence of donors' experiences of joining a child sponsorship program. The central research question is: What does it mean to be a child sponsor? Design/methodology/approach A phenomenological methodology was used...

... are relatively specific and effective (Kotler, 1997). © Emerald Group Publishing Limited 2007 Sponsorship Athletics Purchasing China Advertising An executive summary for managers and executive readers can be found at the end of this article. Sport events have been one of the most...

... often), and OFTEN3 (attend sometimes) are measures of awareness of the association. See Table I for a description of the variables. Consumer marketing Consumer behaviour Brands Sponsorship Advertising Many forms of endorsement. Endorsers of products or brands (sponsorship advertising...