Keywords: Spouses
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Journal Articles
Journal of Consumer Marketing (1999) 16 (5): 461–481.
Published: 01 October 1999
... to determine the variables which exert an influence when choosing a product or service (socio‐economic, individual, etc.). Concentration is centred on an analysis of the role of the spouses in an attempt to determine whether there exists a particular purchasing pattern according to the sex of the consumer...

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