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Keywords: Stakeholder analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 396–397.
Published: 29 June 2010
...Marianna Sigala Adam Lindgreen . Managing Market Relationships: Methodological and Empirical Insights . Gower Publishing Limited , 2008 . 223 pp. , ISBN: 978‐0‐566‐08883‐4 US$124.95 © Emerald Group Publishing Limited 2010 --> Customer relations Stakeholder...
