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Keywords: Stakeholder engagement
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (6): 505–514.
Published: 11 September 2017
... into consideration to achieve consumer trust. Jana Kollat can be contacted at: jana.kollat@leuphana.de 03 03 2017 14 06 2017 05 07 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Stakeholder engagement CSR communication Communication...
