... suggestions for marketers in planning for strategic CSR and for academic researchers in further clarifying the boundaries of strategic CSR. Corporate strategy Social responsibility Roles Stakeholders Ethics Controversy over the legitimacy of CSR It is no news that today’s business...

... and related communications engineer situations and the importance of gearing advertisements that maximize subsequent advertisements′effectiveness. The model has multiple uses and can be used by different advertising stakeholders such as advertising designers, sellers and managers, as well as end users...